Your WeChat official account is your business presence on WeChat. Just like a real-world shop, positive user experience, attractive design, and friendly customer service are critical for success.

WeChat often comes into question as to whether or not it’s an efficient tool for B2B businesses to reach prospects. B2B marketers in China often wonder: Is WeChat worth using in a marketing campaign?

WeChat Official Account, also known as Public Account, Business Account, or 微信公众号, has become a powerful social media marketing channel that businesses use to reach their target audience. wechat logoIn this article, we will go into details about what WeChat Official Account is, how WeChat Official Account works, and how