Baidu PPC has been a proven Chinese search marketing platform for both large companies and SMEs. This post is an introductory article for beginners who would like to learn more about Baidu PPC before moving forward.

As you may know, Baidu Ads (also known as Baidu PPC or Baidu phoenix nest) is by many measures the most popular paid search platform used by Chinese search marketers. Beyond that...

Baidu PPC is Baidu’s search advertising platform. PPC experts that are already familiar with AdWords should find Baidu PPC fairly easy to understand, as they have many things in common, such as: 1. The rankings of your ads are mostly determined by the bidding prices and the quality scores;

Now that 2022 is upon us, it is the time to take stock and look at how to improve our PPC strategies as we move through the year. In the past year, Baidu PPC advertising [https://chineseseoshifu.com/baidu-ppc.html] has seen several exciting updates. To PPC experts, that means