Top Chinese Social Media Sites and Apps in China 2022

In this post, SEO Shifu shares their long list of Chinese social media websites and apps you need to know. All internet marketers should save a copy and put it under the pillow.

Top Chinese Social Media Sites and Apps in China 2022

We, as humans, have always been seeking ways to get connected and network with each other. In the age of digitization, social media websites and apps are where we spend a fair amount of time every day to keep ourselves updated with what's happening not only to the people we know but also around the globe.

China and the Chinese people are no exception. The social media sites here are growing in numbers by leaps and bounds. It is like a monkey tribe, with new kings rising every few years or even months.

So, in this post, I will share with you SEO Shifu's long list of Chinese social media websites you need to know.

By the way, we will update this post on a regular basis. If you are an internet marketer, why not bookmark or share it so that you can check it later for our new findings?

1. WeChat

WeChat is initially an instant messaging app developed back in 2011 by Tencent, the creator of QQ. It is available on all primary desktop and mobile operating systems such as PC, Mac, iOS, and Android.

Now WeChat has involved into a multi-purpose ecosystem, with powerful new features including social media, payment, official accounts, and mini-programs.

WeChat is China’s super app, which means you can almost do everything on it in China.

Official website:

Key features and functions

2. Weibo

In short, Weibo = Twitter + Facebook

Weibo is an online news and microblogging service launched by the Chinese internet company Sina Corp back in 2009.

Registered users can post text and multimedia content on Weibo. The messages were originally restricted to 140 characters, but the limit was removed in 2016.

Official website:

Key features and functions

  • Verified accounts
  • Advertising
  • Comment and private message
  • Multimedia content
  • Long posts


3. Xiaohongshu (Little Red Book)

Xiaohongshu is an online review and lifestyle sharing community.Xiaohongshu is famous for its strong user-generated content and is extremely popular among women online shoppers.

The UGC of Xiaohongshu is focused on luxury, beauty and fashion products, but travel, fitness, and interior design are also becoming trendy these days.

Many Chinese celebrities and KOLs have official accounts on Xiaohongshu.

Official website:

Key features and functions

  • Strong UGC
  • Mainly luxury, beauty and fashion products
  • Popular among women

4. SMZDM (What's Worth Buying)

SMZDM (What's Worth Buying or 什么值得买) is China's top global shopping guide and review website. It features product reviews, Haitao guides as well as coupon & discount aggregation.


Key features and functions

  • Strong UGC, especially on shopping on foreign online stores
  • Coupons, deals, discounts, gifts...
  • Browser extensions for price comparison and change tracking


5. Youku

Youku is the most popular Chinese video hosting website and often referred as "Youtube of China". In 2012 it merged its major competitor Tudou ( and became the largest Chinese video hosting and sharing site.


6. Tencent Video

Tencent Video is the video hosting and sharing site created by the Chinese internet giant Tencent. It has become the chosen video marketing channel for many video marketers due to the rapid rise of WeChat.

If you have a WeChat Subscription or Service Account, I recommend using Tencent Video as the primary video marketing channel, because you will need it when embedding videos in the articles in your WeChat account.


Short video

7. Kuaishou (Kwai)

Kuaishou is a Chinese video sharing and social networking platform with over 700 million users worldwide, and millions of original videos published every day.


8. Tik Tok (Douyin)

Tik Tok, also known as Douyin, is a Chinese short video and social media app that was launched in 2016. Today's Douyin is the leading short video platform not only in China but also in Asia.

The app reached 150 million daily active users and 500 million monthly active users in June 2018. It was also the world's most downloaded app in the first quarter of 2018, with an estimated 45.8 million downloads.



9. Lofter

Lofter is a microblogging and social media website owned by NetEase. The service allows users to post text and multimedia content, and users can follow other bloggers' accounts they are interested in.


10. Sina Blog

Sina Blog is one of China's earliest web blogging services, with the largest user base in China.

Sina Blog is a free blogging platform and deeply integrated Sina Weibo.



11. Toutiao

Toutiao (Jinritoutiao, 今日头条) is China's leading news aggregation and content platform. It's famous for its advanced machine learning based algorithms that tailor the news feed and content based on user behavior and interests.

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